Brand Guidelines

Soles4Souls

Refreshing our brand and building new brand guidelines involved a comprehensive process of redefining our brand's identity and values. We began by conducting market research and gathering feedback to understand our audience’s perceptions and needs. Next, we updated our visual elements, including logos, color palettes, and typography, to better reflect our evolved brand identity. We developed detailed guidelines to ensure consistency across all touch points, from marketing materials to digital platforms. This process aimed to create a cohesive and modern brand presence that resonates with our audience and aligns with our strategic goals.

Services provided: Creative direction, design